Get The Word Out – Marketing Your Book Through Email

E-mail Campaigns for Self Publishing

Also known as e-mail marketing, e-mail campaigns are a mass mailing of electronic messages to viewers who may be interested in a product you are selling. It is useful for many reasons including the following:

• It provides instantaneous exposure of your message to your audience.
• It is less expensive than other forms of mass-mailing.
• It enables you to keep a list of your target audience, allowing you to send follow-ups in the future.
• It is proactive, as opposed to a reactive webssite, which may or may not get hits.
• Almost everyone has an email account, and checks it regularly.
• It’s environmentally-friendly.

As a Wwaow author, you are supplied with complimentary marketing e-mails to initiate the promotion of your self published book. Start simply by forwarding your congratulatory email from Wwaow to family, friends, colleagues, and anyone else you feel may be supportive of your efforts, but don’t stop there. E-mail campaigns have a viral-marketing nature to them, in that any e-mail recipient in your address book could potentially spread your message to people in their address book. Maintain the momentum of your e-mail campaign by asking them to share the message with their social network.

After incorporating family, friends, and colleagues into your e-mail campaign, try taking advantage of opt-in e-mail advertising. Simply put, this technique is the sending of mass messages with the permission of the recipients. Friends, mailing lists, newsletters and the networks they provide are ideal for making this form of electronic advertising a success.

“Go online and look for e-mail newsletters that target your market,” Coers said. “If you find one, contact the newsletter’s editors and ask if they’d be interested in reviewing your book. You may even offer to buy some advertising from them to sweeten the pot.”

With opt-in advertising, the recipient is generally looking for your message, and since the message is anticipated (as opposed to unappreciated spam mail), it is more likely to get passed around in a form of viral marketing.

You can learn more about self publishing books at www.wwaow.com.