Get The Word Out – Marketing Your Book With Search Engines

Search Engines

While having your own Web site is beneficial, it will serve no purpose sitting idly in cyber space. The goal with your Web site is to increase its presence in search engine results, which are operated off of keywords. Keywords are common terms typed by Internet users into the search engine, inevitably drawing results in the form of various Web sites. The use of basic Search Engine Optimizaiton (SEO) will help your site to rank well for your top tier keywords.  The goal of SEO is to make your site the most relevant on the entire Web for your keywords.
Techniques like:

• Optimize the Title tag on all pages of your site. Be sure to try to use the same keywords in the Title tag that are used on that page
• Optimize Content. Be sure to use your most relevant keywords throughout the body of each page. Try sticking with 2 or 3 keywords per page so as not to dilute the effectiveness of each.
• Create links back to your site from other relevant sites
• Create a targeted call to action in your meta description. This text is what will be displayed in the search engine results.

Services are available to increase your site’s presence on the World Wide Web, but most require money or other resources in order to participate.

“You can put your entire manuscript on Google Books,” Coers said. “You upload it to be put into the search results. Whenever people click on your title, it shows an excerpt of the book and a link to where you can buy it. The only issue with Google Books is that you must have
an ISBN number to use it.”

Instead, Coers suggests probing your site in as many ways possible. Services such as Google Books are extremely useful, but nothing works as well as the good, old-fashioned self-promotion discussed earlier in this blog. The key is to utilize as many avenues as possible in order
to get your name out there.

“By creating the blogs and other tools we discussed, your website is going to get scanned anyways,” he said. “Getting as many sites to link to yours is the best way to expose yourself.”

Visit wwaow.com for more information about self publishing books.